网络舆情突发事件参与者群体构成及行为的实证研究

An Empirical Research on Crowd Constitution and Crowd Behavior of Network Public Opinion for Emergencies

随着网络在社会生活各个领域的渗透,我国社会对其的依赖也日渐加强。与此伴随而来的是网络舆情突发事件的发生也越来越频繁。为此,对网络舆情突发事件的参与者群体构成及其行为进行研究,对有效预防、发现、引导和平抑网络突发事件有重要意义。本研究首先介绍了意见领袖、受众和群体心理的相关概念和理论;接着,阐述了研究框架、数据采集及预处理过程以及聚类方法;其次,对聚类分析的结果进行了解释,并依据此结果对突发事件群体的行为进行了探讨;最后,对本研究的研究结果进行了讨论与展望。

Nowadays network has come to pervade every aspect of our lives, and our society has become more dependent on it. As a result, the emergency of network public-opinion events is happening more and more frequently than ever before. Owing to this, the research on crowd constitution and crowd behavior of network public opinion has important theoretical and practical significance to prevent, detect, lead and con- trol the network emergencies. In this paper, it first introduces the concepts of opinion leader, audience and crowd mind. After that the research framework, process of data acquisition and preprocessing, and cluster method are illustrated. Furthermore, the results of cluster analysis are interpreted, and the crowd behaviors in network emergence are discussed. Finally, the future study trends is discussed and developed.