基于损失规避型零售商的供应链协调契约研究

Research on Supply Chain Coordination Contract Based on the Type of Loss Aversion Retailers

在现代市场竞争日趋激烈的环境下,企业决策者的行为偏好对企业的成败有重大的影响。文章在前景理论的基础上,考虑损失规避型零售商与风险中性的供应商组成的供应链系统。在零售商面临需求受价格影响的前提下,在批发价格契约下分析损失规避特性对决策者行为的影响,最后通过价格补贴契约实现供应链的协调。

Under the environment that the modern market is increasingly competitive,the decision maker＇s preference for enterprise behavior has a significant effect on the success or failure of the enterprise.Based on the prosp1ect theory,consider of supply chain system consist of the loss of retailers and avoid the risk neutral supplier.As the retailers face the situation that demand is affected by price,under the wholesale prices contracts,to analysis the avoid loss characteristics influence the decision makers’behavior,at last achieve the supply chain coordination by price subsidies contract.