摘要
针对普通高校面对竞争如林的强手 ,阐述普通高校创品牌的战略意义、战略目标和战略重点 ,较详细地论述了普通高校创品牌的措施 。
This paper focuses on the strategic signifieance,goal and guiding focal point of making good brands out of general colleges and universities,who are in keen competition nowadays.And it discusses the measures of the strategic policy on how to make good brands out of colleges and universities for the brand effect to bring all round development.
