西北地区农村结合不同自然环境“品牌”体育项目(活动)现状及发展对策研究

Research on the Status Quo and Development of “Leading Brand” Rural Sports Events(Activities) Growing out of Different Natural Backgrounds in Northwestern China

运用文献资料调研、问卷调查、实地访谈与考察、数理统计等研究方法,对我国西北地区农村结合不同自然环境"品牌"体育项目(活动)现状进行深入研究与分析,结果表明,西北地区各地均有与自然环境相关的"品牌"体育项目(活动),并对当地农村群众体育活动产生影响。针对现状提出发展对策:西北地区开展农村群众体育工作应重视利用自然环境;加强宣传与引导;注重与自然环境相关项目(活动)的挖掘与开发;与当地经济、文化、民族特点结合;加强已有与自然环境相关"品牌"项目(活动)的开展,进一步带动群众体育活动;保证经费的投入;与民间、民族传统体育项目及农业生产特点、竞技性和娱乐性相结合。

What were employed in this research are such scientific methods as documentation survey, questionnaire, inter- view, on- the -spot investigation and mathematical statistics. The subject is the status quo and development of “leading brand” rural sports events （activities） growing out of different natural environments in northwestern China. The result con- firms the existence of these sports events or activities which in turn exert influence on local rural sports activities. The coun- termeasures are then put forward against the current situation as follows ： to give a full play of natural environments while set in motion the rural sports events in this region of China; to enhance public awareness and offer guidance; to further unearth and develop those sports events incurred by natural environments; to take into consideration the local economy, culture, and ethnic characteristics when developing natural environment - incurred events ; to advance the performance of the said sports activities to promote the rural sports with mass participation; to guarantee the financial support; to draw the elements of tradi- tional folk sports and national sports while impersonating agricultural production, to make them both Competitive and enter- taining.