语用预设在化妆品广告中的运用

The Application of Pragmatic Presupposition in Chinese Cosmetic Advertisements

成功的化妆品广告用语往往能使品牌从竞争中脱颖而出,获得消费者的认可。本文通过对语用预设的概念、特点以及分类进行了梳理,在此基础上选取具有代表性的化妆品广告作为案例材料,分析了语用预设在化妆品广告用语中的运用。

The success of cosmetics advertising language often makes the brand stand out from the competition, recognized by the consumers. With the concept, characteristics and classification of the default language of the sort, on this basis of the selected sample of cosmetics advertising, as the case materials, analysis of the language with the use of default in terms of cosmetics advertising.