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CHAID方法与直邮效果评估 被引量:1

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摘要 文章阐述了CHAID方法的原理与算法,分析了CHAID方法应用于直邮领域的优势和局限性,并结合实例探讨了CHAID方法在直邮领域的具体应用。
出处 《邮政研究》 2012年第3期12-14,共3页 Studies on Posts
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