基于激励相容的C2C市场评价反馈激励支付研究

Research on Incentive Payment by Assessment Feedback in C2C Market Based on Incentive Compatibility

提出基于卖家期望收益且满足激励相容的激励支付计算模型。在模型中,通过让卖家对提交好评和差评的买家分别给予合理的支付,提高了评价提交率;同时引进风险承受系数防止恶意差评,提高了评价准确率。

This paper proposes an incentive payment model based on the seller expected revenue and incentive compatibili- ty. With incenting sellers to pay to buyers who submit positive or negative feedbacks, it helps to raise the submitting ratio. At the same time, it can prevent maliciously negative feedbacks and improve the precision ratio of feedbacks by introducing a proper value of risk factor.