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三亚学院品牌营销中的UIS实践

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摘要 随着高等教育大众化时代的到来,高校之间的竞争已经发展为全方位的品牌竞争,中国高等教育已进入品牌营销时代。三亚学院作为一所新建的民办高校,为了迎接来自各方的挑战,必须注重整体形象的设计和塑造,打造一流的民办高校品牌,从而保证在激烈的竞争环境中健康、持续的发展。在介绍UIS理论由来的基础上,系统阐述了三亚学院在品牌营销过程中的UIS实践。
出处 《现代商贸工业》 2012年第12期75-77,共3页 Modern Business Trade Industry
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