中国石化H公司加油站便利店连锁经营策略研究

Study of Chain Operation of Gas Station and Convenient Store of SINOPEC H Company

入世后,为适应激烈的市场竞争,国内成品油销售企业开始借鉴国外同行做法,挖掘现有终端网络价值和客户资源,拓展加油站非油品业务,提高核心竞争力,拓展盈利空间。将经典管理理论与H公司加油站便利店连锁经营业务相结合,阐述国内外加油站便利店发展沿革和连锁经营相关理论,运用分析工具,结合H公司的营销、物流和信息化建设现状,提出改善的建议。

Since entering WTO, to adapt ferocious market competition, domestic product oil marketing enterprises have begun to follow the ways of foreign like business, try to dig out available network value and customer resources, broaden non oil business at gas station, elevated core competitive force, opened up benefit room. Combined with classical operation theory and business of chain operation of gas station and convenient store of SINOPEC H Company, we illustrated development and link operation theory of gas station and convenient store both at home and abroad, by means of analysis tool, combined with marketing, material stream and construction of informatization status, we presented suggestion of improvement.