中国移动换帅引发市场期待创新仍是续写辉煌的关键

The change of the head of China Mobile initiates anticipation for future innovation

3G的发展对中国移动市场影响很大,网络技术和智能终端是成功与否的关键因素。曾经在移动互联网时代屡创佳绩的中国移动,面对激烈的竞争尽显弱势,引发业界对其发展路径、创新模式的广泛思考。中国移动换帅,或许成为其再次续写辉煌的契机。

The development of 3G has a great influence on mobile market in China to which network technologies and the intelligent terminals make a key contribution.China Mobile,which has made continuous record-breaking achievements in the mobile Internet era,shows its weakness in the face of fierce competition,which triggers a wide range of thinking about development route and innovative models.The occasion when China Mobile changes its head may provide an opportunity for China Mobil to rejuvenate the glory.First,the coverage of the TD-SCDMA network has not yet met customer's satisfaction.Faced with the continuous increase of the intelligent terminal penetration and the growth of user demand,especially under the increasing traffic pressure of the 2G network,China Mobile has began in the second half of last year to propose a 2G/3G(TD-SCDMA)/WLAN/TD-LTE network collaborative development strategy,in order to make a breakthrough and avoid its shortcomings.Secondly,China Mobile is also actively exploring and researching,in an effort to maintain the glory in the mobile Internet era.However,the major competitors of China Mobile may not be domestic enterprises,but Apple,Samsung and other international enterprise.Whether China Mobile can maintain its previous glory mainly depends on'innovation'.Innovation of the services may have to rely on a variety of Internet companies;the breakthrough of model will depend on that how far China Mobile can go in network and platform opening as well as smart pipe.