期刊文献+
任意字段
题名或关键词
题名
关键词
文摘
作者
第一作者
机构
刊名
分类号
参考文献
作者简介
基金资助
栏目信息

企业危机情境下消费者反应机制研究

Study on Consumer Response Mechanism in Enterprise Crisis
下载PDF
导出
摘要 在对企业危机内涵进行明确界定的基础上,从营销视角出发,就企业危机对营销绩效的负面影响、危机处理方式对消费者反应的影响以及危机情境下消费者反应的内在模式等问题进行了分析。 On the basis of a clear definition of the intension of enterprise crisis and from a marketing perspective,the paper analyzes the negative impact of enterprise crisis on marketing performance,the influence of the treatment of such crisis on consumer response and the internal mode of consumer response in enterprise crisis,etc.
作者 李海廷
机构地区 南开大学商学院 烟台大学经济与工商管理学院
出处 《物流技术》 北大核心 2012年第5期7-10,共4页 Logistics Technology
基金 山东省自然科学基金项目(ZR2011GM009)
关键词 企业危机 消费者反应 企业社会责任 enterprise crisis consumer response enterprise social responsibility
分类号 F272.35 [经济管理—企业管理]
  • 相关文献

参考文献11

  • 1Ahluwalia R, Burnkrant R E, Unnava H R. Consumer response to neg- ative publicity: the moderating role of commitment [J]. Journal of Marketing Research, 2000, (5):203-214.
  • 2Dawar N, Pillutla M M. Impact of product-harm crises on brand equity: the moderating role of consumer expectations [J]. Journal of Marketing Re- search, 2000,37(5):215-226.
  • 3Dean D H. Consumer reaction to negative publicity: effects of corporate reputation, response, and responsibility for a crisis event[J]. Journal of Busi- ness Communication, 2004, 41(2): 192-211.
  • 4Greyser S A. Corporate reputation: aid to growth and shield. Reputation Management, 1995, (1): 73-74.
  • 5Gurhan-Canli Z, Batra R. When corporate image affects product evalua- tions: the moderating role of perceived risk[J]. Journal of marketing research, 2004,41: 197-205.
  • 6Laufer D, Silvera D H, Mayer T. Exploring differences between older and younger consumers in attributions of blame for product harm crisis. Acade- my of Marketing Science Review, 2005, ( 7 ) 1-13.
  • 7Pullig C, Netemeyer R G,Biswas A.Attitude basis, certainty, and challenge alignment: a ease of negative brand publicity [J]. Journal of the Academy of Marketing Science, 2006, 34(4): 528-542.
  • 8Ulmer R R, Sellnow T L. Consistent questions of ambiguity in organizational crisis communication: Jack in the Box as a case study[J]. Journal of Business Ethics, 2000, 25,143-155.
  • 9井淼,周颖,王方华.产品伤害危机对品牌资产影响的实证研究[J].工业工程与管理,2009,14(6):109-113. 被引量：18
  • 10李国峰,邹鹏,陈涛.产品伤害危机管理对品牌声誉与品牌忠诚关系的影响研究[J].中国软科学,2008(1):108-115. 被引量：33

二级参考文献59

  • 1方正.论不同消费群体对产品伤害危机的感知危险差异——基于中国消费者的实证研究[J].社会科学家,2006,21(5):159-162. 被引量：21
  • 2Aaker D. Managing Brand Equity:Capitalizing on the Value of a Brand Name[M]. New York: The Free Press, 1991.
  • 3Bradford J L, Garrett D E. The effectiveness of corporate communicative responses to accusations of unethical behavior[J]. Journal of Business Ethics, 1995,14:875- 892.
  • 4Keller. Kevin L. Conceptualizing, measuring, and managing customer-based brand equity[J]. Journal of Marketing, 1993, 57(1):1-22.
  • 5Dawar N. Product harm crises and the signaling ability of brands[J]. International Studies of Management & Organization, 1998,28(3) : 109- 119.
  • 6Dawar N, Pillutla M. The impact of product-harm crises on brand equity: The moderating role of consumer expectations [J]. Journal of Marketing Research, 2000,5 : 215-226.
  • 7Shrivastava P. Crisis theory/practice: Towards a sustainable future [J]. Industrial and Environmental Crisis Quarterly, 1993,7:23-42.
  • 8Siomkos G J. Managing Product-harm Crises [J]. Industrial Crisis Quarterly, 1989,3 ( 1 ) : 41 -60.
  • 9Siomkos G J,Kurzbard G. The hidden crisis in product harm crisis management[J]. European Journal of Marketing, 1994, 28(9) :30-41.
  • 10Yoo B, Donthu N, Lee S. An examination of selected marketing mix elements and brand equity[J]. Journal of Academy of Marketing Science, 2000,28 (2) : 195-211.
物流技术
2012年 第5期

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部