农超对接下生鲜农产品的期权契约定价策略

Strategy for Futures Contracting and Pricing of Fresh Farm Produce in Farmer-supermarket Direct Supply

基于收益共享和损耗共担的策略,考虑价值损耗,引入期权机制,对农超对接中生鲜农产品供应链协调问题进行研究,引入的期权契约不仅实现了供应链的协调,并且其定价参数与价值损耗相关,最后根据生鲜农产品的特征,通过数例分析对结果进行了验证。

The paper studies the coordination of the fresh farm produce supply chain in farmer-supermarket direct supply and introduces the futures contract which not only realizes the coordination of the supply chain,but also its pricing parameter is related to the value loss of the fresh farm produce.Finally according to the characteristics of the fresh farm produce,the paper verifies the finding in a numerical example.