众包式创新激励机制研究——基于委托代理理论

On Incentive Mechanism of Crowdsourcing Innovation——By Principal-agent Theory

众包式创新是基于互联网交互作用快速兴起的一种多主体参与的合作创新理念和创新模式。它是指公司或其他组织将过去由内部员工执行的部分工作任务,以自由自愿的形式分包给非特定的、数量庞大的网络大众完成的一种创新模式。这种创新模式所呈现出的民主、平等、参与的理念及其汇集集体智慧的网络组织创新特点受到众多世界500强企业及创业企业的青睐,展现了无限的魅力。企业发布任务,参与者完成任务获得奖励的活动实际上是一种委托代理活动。本文基于委托代理理论对众包式创新激励机制进行了分析,探讨了企业应该如何进行激励机制的设计,使参与者更努力的完成任务,创造出更优秀的作品,以及不同激励机制设计对于众包式创新运行效率的影响。

Crowdsourcing Innovation is an emerging multi-agents innovative idea and method based on the interaction functioned by a new web2.0. It refers to a company subcontracting tasks in a voluntary form to non-directed internet public （usually a huge number of） which used to be done by employees inside the company. This innovation method which presents democracy, equality, participatory culture and collective intelligence and the characteristics of innovation of network organization is liked and applied by many fortune 500 companies. Crowdsourcing is actually a kind of Principal-agent activity. This paper focused on the analysis of incentive mechanism of Crowdsourcing Innovation using Principal-agent theory to discuss what kind of incentive mechanism should a company set to encourage participants to innovation. The paper also talks about the different impacts of different incentive mechanisms.