摘要
广告是一种应用语言,也是当今社会广泛使用的交流媒介。广告语都是经多番推敲而成,具有特殊的感染力、说服力和艺术性。本文总结分析了广告英语语言的一些突出特点,从词汇特点、语法特色、修辞特色三方面举例说明。
As an application language and media, advertisement is widely used in society today. To make the ads appealing and attractive, it would be modified and refined again and again before appearing in front of the public. It is featured with unique and beautiful words, syntax, concise and rich expressions in content, strong artistic appeal and artistic beauty of the language. Now, in the information-based world, advertising has penetrated into every corner of our life. As an integral part in customers＇ life, advertisement is loved by more and more people. In order to get a hetter understanding of the advertising English, from the vocabulary, grammar and rhetoric aspects, this article launched a preliminary exploration of advertising English by analyzing real life cases.
出处
《晋城职业技术学院学报》
2012年第3期61-64,共4页
Journal of Jincheng Institute of Technology
关键词
广告英语
语言特色
词汇
advertising English
language features
vocabulary
