网络舆论的传播规律研究

Research on the Propagation of Network Public Opinion

随着互联网技术的快速发展和普及,网络在新闻传播和舆论形成中已经无可争议地赢得了主导地位,改变了传统的舆论格局。在网络舆论传播过程中呈现出快速性、冲突性、情绪性、群体性、复杂性等特点,因此,只有分析其传播过程中呈现的规律,才能有计划、有步骤、有针对性地对网络舆论进行引导。

With the rapid development and popularization of the Internet,the network has indisputably won their dominant position,has changed the traditional pattern of public opinion in the news media and public opinion formation.Network public opinion Show a fast,conflict,emotional,groups,and the complexity of the characteristics in the process of propagation,so only by the analysis its propagation,we can guide the network public opinion law in order to plan step by step and in a targeted manner.