推动海峡两岸妈祖文化产业发展之政策措施研究

Research on the Policy of Promoting Cross-straits Mazu Culture Industry Development

妈祖文化作为两岸共同共通的世界非物质文化遗产,其产业发展对当下及未来两岸经济、文化等各层面的沟通与合作具有十分重要的意义。本文通过对两岸妈祖文化产业合作历史及现状的概述和分析,从经济、社会等角度对两岸妈祖文化产业合作不畅之原因进行了分析。基于两岸发展妈祖文化产业政策机遇分析及粤港、粤澳在合作发展文化产业的经验镜鉴,提出推动两岸妈祖文化产业发展政策措施的思考与建议。

As the cross-straits common shares of the world intangible cultural heritage of Mazu culture. Mazu culture industry in the current and future cross-straits＇ economic, culture and so on has various aspects of the cooperation and communication meaning. This paper though summarizing and analysing the history and current situation of Mazu culture industry＇s cooperation cross-straits, analysis the reasons that impede the cross-straits cooperation from the politics, economic, social angles. Based on the Mazu cultural industry policy opportunities and the cooperation experience of Hong Kong and Ouangdong and Guangdong and Macao for reference, we put forward the thoughts and suggestions of policy, measures for promoting the development of cross-straits Mazu culture industry.