播音与主持传播属性辨析

The Differentiation and Analysis of Broadcasting and Television Hosting Art

自从主持人节目形态出现以来,人们一直习惯于用"播音主持"来统称广播电视有声语言传播行为,以为播音与主持同属一种有声语言传播形态,甚至不少业界人士也存在这种模糊认识,并对实际工作造成了负面影响。其实,播音与主持是两种不同属性的传播行为,二者在广播电视有声语言传播系统中所起的作用是相互不可替代的。本文试图从理论和实践的层面上进一步厘清播音与主持的界限,以便对实际工作提供帮助和指导。

This paper mainly explores the definitions ondly tries to analyze the deviation between those detailed of broadcasting and television hosting art; sec conceptions. Since there has been a trend of re alignment between the media such as radio and television, the general acknowledge for ＂broadcasting and TV hosting＂ is outdated. While raised to the height of the profession and academe, the ambiguity between the referred media also affects the performance of the whole asset negatively. In fact, broadcasting and TV hosting art are distinguished concepts, and they both have promoted and irreplaceable images for the audi- ence. Therefore, the statement argues to accelerate the push toward standardized acknowledge and to differ broadcasting and hosting art, such that offers a further instruction to the actual media management.