基于应用型人才培养的外贸英语函电教学思考——以开发信一节为例

Reflection On Teaching of International Business Correspondence In English On Basis of Cultivation of Skilled Professionals ——Taking Developing Letter As Example

应用型本科高校是以应用性人才培养为突出特征的一种新型高校。国际贸易专业的目标是培养具有国际商务技能的应用型人才,而外贸英语函电写作能力是外贸人员基本专业技能之一。开发信是开发新客户的重要工具,本文以开发信为例,探讨在应用型本科高校的平台上,如何优化外贸英语函电课程教学,提高学生的专业素养,以满足新时期外贸业务发展的需要。

As a new classification of university, the Application -Oriented Undergraduate University is characterized by training skilled professionals. The educational objective of specialty in International Economics and Trade is to cultivate skilled professionals proficient in handling in- ternational btlsiness, while the writing ability is among those needed professional abilities. On the application - oriented undergraduate university platform, the author take Developing letter as an example to analyze how to optimize the teaching of International Business Correspondence In English and enhance the professional profile of students, so as to follow the development of nowadays foreign business.