“三网融合”对我国传媒生态位的影响

The influence on Mass Media Ecological Niche Caused by the Innovation of Tri- Networks Convergence

我国已经进入"三网融合"试点阶段,"三网融合"对传媒生态位产生潜在影响:一是促进传媒物理生态位变迁,实现各类媒介的"时空趋同";二是革新传媒的营养生态位,改变生态营养单一的状况,丰富传媒的食物链;三是革新传媒的政治生态位,淡化传媒管制的行政色彩,凸显市场力量。这将带来传媒生态危机,诸如版权问题、内容同质化及信息安全等问题。在这种趋势下,再造生产流程、实行制播分离,采取生态位分离、细分、整合、创新等策略是应对传媒生态位变迁的有效举措。

Nowadays China has come to a stage of experimenting tri-network convergence which would lead to the transformation of mass media ecological niche through extending the nerve of the media to realize the assimilation without limitation of time and space,changing the condition of lacking various ecological nutrition,strengthening the regulation on market force of mass media while weakening its influence of administration force.Tri-network convergence also causes media ecological crisis such as infringing upon copyright,the assimilation of communication content,the safety of information.It is an effective solution to solve the problem by reforming the process of information production,separating the fabrication and transmission of programme,and dividing,integrating,and creating ecological niche.