基于区域文化的服装品牌战略研究——以中原地区为例

Research on Garment Brand Strategy Based on Rgional Culture——With Central Plains as an example

中原地区是我国服装生产、销售的大域,有其独特、悠久的文化背景及内涵,可成为本土服装品牌建设的核心要素。文章通过对中原地区区域文化的优劣势分析,阐述了文化背景对品牌建设的重要意义,同时提出了利用区域文化打造中原服装品牌的可行性建议。

Central Plains is a great region for clothing production and sales in China. It has its unique and ageold cultural background and connotation which can be the core element of local clothing brand construction. By analyzing the advantages and disadvantages of the regional culture of Central Plains, this paper elaborates the importance of cultural background on brand construction and puts forward feasible suggestion on building clothing brand by using regional culture.