大规模客户化生产模式的实施策略及产品设计技术研究

Research on implementation strategy and technology of product design for mass customization

介绍了大规模客户化生产模式的产生及特点 ,分析了企业应如何根据所处的市场环境采用适宜的生产模式 ,以及有效实施大规模客户化生产模式的策略 .在现有产品及零部件合理化的基础上 。

This paper describes the background and the characteristics of the mass customization, analyzes the strategy to implement the mass customization production mode and how the enterprises adopt the suitable production mode according to their market environment. On the basis of the rationalization of current products and parts, the method of product planning and product configuration for the mass customization is put forward.