基于本土环境资源的文化传媒企业投资经营发展模式的思考

On the Investment and Management Developing Mode Based on Local Environment Resources

广西文化传媒企业在稳固占领广告市场,保持广告收入稳定增长的同时,应着重考虑综合型项目的开发经营,逐步发展形成以综合型文化项目为支柱的文化产业格局,逐步摆脱对广告等低层级文化产业的依赖。

Media enterprises in Guangxi should put developing comprehensive projects as their priority,while strengthening their advertising market and keeping the stable growth of their advertising revenue,to gradually form an integrated cultural industry based on comprehensive cultural projects and to be independent from lower industry like ads.