文化自觉视阈下文化品牌建设的探讨

On Cultural Brand Construction in Perspective of Cultural Consciousness

文化品牌是文化产品在市场竞争中走向成熟的重要标志,文化品牌的建设是文化产业发展方式转换的重要基点。文化品牌建设要凸显本土文化价值,彰显本土文化特色,表达本土文化的精神内核,兼收并蓄、吐故纳新。

The culture brand is an important symbol of cultural product that becomes maturity in the market competition and the culture brand construction is the important basis point of conversion that the culture industry develops in mode.The culture brand construction is to highlight the local culture value,reveal the local culture characteristic,and express the local culture kernel spirit.And it should be inclusive,self-renewing as well.