摘要
品牌是一种营销力,代表着产品的属性、利益和价值。企业应该走出品牌名称的误区,选择一个好的产品名称去打动和赢得顾客的心。
Brands of products is one kind of sale power. It stands for the quality, interests and value of prodncts. Enterprises chould step out of the deviated thoughts how the brands are named, choose good names for products in order to attract more consumers.
出处
《吕梁教育学院学报》
2003年第1期11-12,共2页
Journal of Lvliang Education College
关键词
品牌
误区
选择
顾客
brand
deviated thoughts
choose
consumers.