浅析世界大学生运动会对主办城市形象的影响——以深圳大运会为例

Influence of World University Games on host City Image ——with Universiade 2011 Shenzhen as Example

城市形象是城市的无形资产,是一座城市综合竞争力和可持续发展能力的集中体现。本文以深圳世界大学生运动会为例,引入城市形象CI战略,分析大运会对主办城市呈现和提升形象的影响。

City image is an intangible asset of a city.It shows the comprehensive competitiveness and sustainable development capacity of a city.Taking Universiade 2011 Shenzhen as the case,the study makes an analysis on the influence of World University Games on enhancing host city image by city identity system.