“90后”大学生科学消费观的塑造与养成

The Cultivation of a Scientific Consumption View of College Students Born After 1990 ——An Analysis of the Importance of Ideological and Political Work

盲目攀比、追逐时尚、结构失衡、缺乏规划,这些不良消费行为在"90"后大学生中间已有明显表现且有蔓延扩张之势。以强制灌输为主要特征的传统思想政治教育模式忽视学生的主体地位,方法单一枯燥,在现实生活中陷入疲软乏力的尴尬局面。与之对比,"春风化雨,润物无声"式的隐性思想政治教育模式对于个性张扬、思想独立、观念开放的"90后"大学生有着更为明显的吸引力。只有学校、家庭、社会三方密切配合,对他们进行全天候、无缝隙的覆盖和渗透,才能形成思想政治教育的强大合力,引导"90后"大学生树立科学、理性的消费观。

Nowadays, the cosuming behaviors of college students born after 1990 （after 90s）feature blind comprison, vogue chase, imbalaneed consuming structure and lack of planning. The paper holds that the traditional mode of ideological and political edu- cation neglects student＇s dominant position and gets them into an awkward situation in real life. By contrast, the hidden ideological and political education mode can be more attractive to the students born after 1990 who are of open personality and independent thoughts. Only the school, family and the society work together and guide them in a gentle and flexible way, can they view their consumption beheviors more rationally.