媒介融合的中国释义及其本土化致思与评骘

An Evaluative Comment on Chinese Explanation of Medium Fusion and its Localization

媒介融合是继"信息社会"、"第三次浪潮"和"后工业社会"之后又一热点。在媒介融合中,新媒体技术和市场因素是影响世界范围内媒介发展的主导和擎动因素,媒介规制和所有权则由于各国意识形态不同、国情不同而体现出媒介融合的内涵、实质不同。媒介融合遭遇中国媒介土壤和文化认同的差异呈现出多元性和复杂性。从辩证思维的角度对其予以致思与评骘,认为应将媒介融合严格限定在新闻生产及其传播效果领域,任何超出其内涵规定的无限制的延展就会成为谬误。目前媒介融合研究过热是一种理论变异与学术喧闹。

A popular term of the trend of western futurism, medium fusion became another hot spot after ＂information society＂, ＂the third wave＂ and ＂post-industrial society＂. The new-medium technology and market factor are the leading and activating elements to influence development of media around the world while the planning and ownership of media involve different connotations and characters in medium fusion owing to different ideologies and national states of different countries. In response to medium soil and cultural identity in China, medium fusion pres- ents plurality and complexity. An evaluative comment on medium fusion in terms of dialectic thinking concludes that medium fusion should be strictly defined to news production and effect of dissemination and any attempt to go beyond its defined connotation and non-restrictive extension of it should be taken as absurd. The recent over-study of medium should be regarded as a theoretical alienation and academic clamor.