危机声明的范式研究——基于41篇危机声明的调查分析

Normal Formula on Crisis Statement of Enterprise——A Diagnosis Based on 41 Crisis Statements

从近年发生的危机事件来看,多数企业在危机爆发后会快速发布危机声明表明企业立场,但是这种发布危机声明往往带有盲目性,缺乏理论支撑。文章选取40家爆发过危机的企业发布的共41篇危机声明,以"黄金法则"中的3个W和4个R作为自变量,效果V作为因变量,运用二项逻辑回归分析的方法,对其进行影响因子分析,结果表明W3(我们对此做了什么)和R1(遗憾)对危机声明的效果有较为显著的影响,以此结果探究企业危机声明的范式。

This paper has chosen 41 crisis statements from 40 enterprises which once met crisis. Three ＂W＂s and four ＂R＂s are defined as independent variables and effectiveness ＂V＂ is the dependent variable. Then the influencing factors are analyzed by using binary logistic regression. The result shows that the influence of ＂W3＂ （What did we do about it） and ＂RI＂ （Regret） are significantly visible, which can be used for exploring the normal formulas of crisis statement of enterprise.