从低碳旅游到洛哈思旅游:可持续旅游理念的又一次深化

FROM LOW-CARBON TOURISM TO LOHAS TOURISM:FURTHER ADVANCE OF SUSTAINABLE TOURISM

发展可持续旅游不仅应该重视旅游过程中节能减排的环保问题,更应该解决旅游活动本身的"亚健康状态"。一种来源于反消费主义的思潮——洛哈思旅游,是后现代社会对享受型传统旅游的一种反思。低碳旅游以节能减排为出发点,重点在环境,洛哈思旅游以个人健康为出发点,重点在人。文章从洛哈思旅游的九要素进行解构,并将其和传统旅游、低碳旅游进行对比,提出洛哈思旅游具有健康性和包容性的特点,认为其所倡导的旅游方式十分符合旅游活动的本源,是一种继低碳旅游之后更人性化、更容易被接受的可持续旅游方式,是对低碳旅游的进一步发展和深化。通过倡导健康旅游消费的观念、产业链的开发、恰当地营销,洛哈思旅游能从环境和以人为本的双重角度引导现代人改变以往的旅游习惯,重构自己的旅游行为方式。

Development of sustainable tourism should not only concern on the environmental protection such as energy conservation and emissions reduction in the process of tourism,but more attention should be paid to the treatment of ＇sub health＇ in itself.LOHAS tourism——a kind of ideological trend rooted in the anti-consumerism is reflection of enjoyable traditional tourism in the postmodern society.Many scholars abroad have carried on researches on LOHAS tourism in related fields,already gained abundant and mature achievements theoretically and practically.LOHAS was a trend of times and becomes a new power to promote social development by affecting multiple levels such as social,political,cultural and environmental terms.However,domestic researches on LOHAS come out lately and few achievements were attained.These studies were more active in business and marketing fields than in academic research fields,let alone the attempts to link it with tourism.Therefore,this article analyzed the nine factors of LOHAS tourism,and compared it with traditional tourism/Low-carbon tourism,then developed that LOHAS had characteristics of health and inclusiveness.Low-carbon which was based on energy conservation and emissions reduction attached importance on the environment,but LOHAS tourism which was based on the personal health emphasizes more on mankind itself.By the way of advocation of healthy tourism consumption concept,the development of industrial-chain and suitable marketing,LOHAS tourism could guide human to change their past tourism tradition and establish new tourism pattern in terms of environment and human-centered.In conclusion,Low-carbon tourism and LOHAS tourism were two concepts that come down in one continuous line.