摘要
我国高尔夫旅游在开发中存在诸多瓶颈,主要表现在开发主体的局限性、国家税收政策及大众普及程度低和环境容量等问题。本文提出了发展我国高尔夫旅游五大对策:推进其"平民化"进程;加强市场促销,重视多市场策略;旅行社要加强对高尔夫旅游产品的策划管理;高尔夫球会充分开发自身资源,加强与旅行社的合作;利用政府力量,合理规划。
Golf Tourism in China has encountered many drawbacks on its way to development,which include who is in the right position to develop Golf Tourism,national policy of revenue and low level of popularization.Put forward five measures for its development: to enhance its popularization;to strengthen the sales promotion;to attach importance to multi-markets strategy;to reinforce the planning management for travel services;to develop golf clubs' own resources and the cooperation with the travel service;to plan scientifically with the help from the government.
出处
《特区经济》
2012年第5期146-148,共3页
Special Zone Economy
关键词
高尔夫
旅游
瓶颈
对策
golf
tourism
drawbacks
measures
