物流企业与顾客之间的博弈分析

The Game Analysis Between Logistics Enterprise and Customer

经济全球化导致企业在全球范围内的竞争加剧,物流企业如何处理与顾客的关系,已经成为其成功获取自身价值和竞争优势的重要前提。由于物流企业与顾客之间存在着信息不对称,通过建立一个不完全信息下物流企业与顾客之间的博弈模型,用来分析物流企业以顾客利益为出发点的重要性,并提出了实现物流企业与顾客双赢的重要途径:增加物流企业违约操作的成本和降低顾客监督成本等;而实现物流企业与顾客之间的双赢恰恰是未来的企业发展方向。

As the competition of enterprises in the global world induced by economic globalization become more and more fiercely,the logistics enterprises how to handle the relations with customers have become the important premise of obtaining their own value and competitive advantage.Because of the asymmetry information between logistics enterprise and customer,we establish a game model of incomplete information between logistics enterprises and customers,to analyze the importance of customer benefit as the starting point to the logistics enterprises,and then put forward some ways that achieve win-win situation between the logistics enterprise and customer：increase the default operation costs of logistics enterprise and decrease the supervising costs of customer,etc.Furthermore,the win-win situation between the logistics enterprise and customer is precisely the development directions of enterprises in the future.