运城市国内旅游客源市场及营销策略分析

Analysis on the Domestic Tourist Market and Marketing Strategy of Yuncheng City

运城市旅游资源非常丰富,对其进行开发能促进地方旅游业的发展,而在开发过程中进行旅游市场分析显得尤为重要。运城市旅游客源市场分析包括客源市场构成分析、游客人口统计分析、游客需求特点分析、运城市游客的空间流动特征分析、游客对运城的满意度及评价分析等。市场营销策略有市场开发前期工作、市场开发的战略选择、促销的具体措施等综合运用各种营销策略。

Tourism resources of Yuncheng City are very rich, development of tourist resources can promote local tourism, tourism market analysis is very important.Yuncheng city tourist market analysis includes： Tourist market composition analysis, Tourists Population statistics analysis, Tourist demand characteristic analysis, Tourists spaee flow characteristic analysis.Tourist satisfaetion and assessment analysis, Marketing strategy includes： Preliminary work for market development,Strategic choice for market development, concrete measures for sales promotion etc.