广东省百货零售业态规模竞争力实证研究

Empirical Study on Scale Competitiveness of Regional Retail Formats

零售业态反映的是零售业经营形式,区域百货业态规模竞争力实证比较分析表明,广东省百货业态整体排名第六,存在连锁化规模低、品牌效应不明显、本土意识强、扩张速度慢、受到新业态威胁、抑制外资百货的同时抑制了自身发展等问题,为此,提出了提升广东百货零售业态规模竞争力的建议。

Retail formats are different retail business forms,An empirical comparison of regional department stores scale competitiveness shows that Guangdong Province places sixth on the overall ranking.The main problems include small chain scale,unobvious brand effect,strong native consciousness,slow regional expansion,threat of other new formats,and inhibition of foreign department stores while suppressing their own development.Corresponding suggestions are proposed.