摘要
在湖南省武冈市休闲农业经营主体调查和实地考察的基础上,利用SWOT分析法对武冈市发展休闲农业的自身条件和外部环境进行了全面分析,提出了武冈市休闲农业发展对策:积极筹资,扩大休闲农业规模,深度开发乡村旅游资源;以科学规划为基础,着重打造特色和品牌,提升休闲农业整体水平;坚持以农为本,拓展融资渠道,推动产业联盟;加大投资力度,着力开拓市场,规范行业行为。
On the basis of management body survey and field work on leisure agriculture, the self - conditions and external environment for development of leisure agriculture in Wugang city were analyzed by SWOT analysis method, and the devel- opment countermeasures were put forward： positive financing to enlarge scale and deeply develop rural tourism resources, formulating characteristics and brand to promote the whole level of leisure agriculture at the basis of scientific planning, putting agriculture first to development financing channels and promote industry alliance, increasing investment to develop market and standardize industrial behavior.
出处
《作物研究》
2012年第3期274-277,共4页
Crop Research
基金
湖南省大学生研究性学习与创新性实验计划项目(2011-144)
关键词
休闲农业
SWOT分析
发展对策
武冈市
Leisure agriculture
SWOT analysis
Development countermeasure
Wugang city
