新媒体视域中的公共舆论引领者——网络青年意见领袖的类型、特征及功能分析

The Guide of Public Opinion in the New Media——The types,Characteristics and Functions of Online Young Adviser

网络青年意见领袖按照职业领域可以分为青年媒体人、青年公众明星、公共知识分子、开明官员和青年公务员等类型,按照活动场域可以分为论坛青年意见领袖、微博青年意见领袖和SNS青年意见领袖等类型。作为众声喧哗时代话语权力强势的"新意见阶层",这一群体普遍呈现出来源分布广泛、喜爱分享观点、人格魅力四射以及日益"去匿名化"等特质,他们通过提供信源、分析释疑、示范引导、组织动员在公共舆论事件的萌芽期、扩散期、高潮期和消退期等诸阶段都显著影响了青年社会心理和公众舆论走向,成为后喻文化时代青年社会生力军作用的有力诠释。政府和共青团组织要有效识别和联络民间青年意见领袖,积极培养体制内网络青年意见达人,以建构网上舆论引导的主动权,实现虚拟社会管理的科学化。

Onhne young advisers, including medium workers, pop stars, intellectuals, officials, etc, have the characteristics of wide sources, sharing views, personality charm, non - anonymity and so on. They make no- ticeable influence on adolescent social psychology and the trend of public opinion by providing various information, setting up good examples and giving advice. The government and Communist Youth League should identify and connect online young advisers in order to guide them and scientifically run the virtual world.