大南华区域定位及创意营销战略研究

The Orientation and Creative Marketing Strategies of The Big Nanhua Temple Region

按照形成主体功能区的要求,完善区域政策,调整经济布局,是针对广东省韶关市曲江区经济高速增长所存在问题的正确回应,这对于广东省韶关市曲江区大南华区域协调发展战略的丰富和深化具有重要意义。大南华区域发展战略为:构建大南华开放式生态保护机制,实行倒"U"字型产业发展战略,重点开发第三产业,推进大南华区域人口有序转移及合理布局;制定与大南华区域主体功能区相配套的创意营销政策:打造大南华区域的创新核心价值-大南华理念;紧抓经济增长的主导驱动要素-大南华创意文化;弘扬佛教文化,提升南宗禅法的价值观念;大力推进大南华创意产业向传统产业渗透,强化大南华生态保护政策。

in accordance with the formation of the main functional area requirements, perfect area policy, adjustment of the economic layout of Guangdong Province, Shaoguan city Qujiang district economic growth accumulated contradiction is the correct response to the Guangdong Province. The Big Nanhua Temple strategy has significance to enrich and deepen the area as a whole. The strategy concludes constructing large south open ecological protection mechanism, execute the inverted ＂U＂ font industry development strategy, focusing on the development of the tertiary industry, promote the South China regional population transfer orderly and reasonable layout; develop and big South Regional main function region matching the creative marketing policy： build in the South region of the core of innovation value of South China concept, clutching the growth of dominant factors of South China creative culture, carry forward the Buddhist culture, promote Nanzong Zen values, to vigorously promote the South China creativity industry permeated to traditional industry, aggrandizement, the policies of ecological protection in China from five aspects such as supporting policies.