试论榆林乡土文化资源的开发

On the Development of Local Cultural Resources in Yulin

榆林的乡土文化资源类型丰富,风貌独特。开发榆林乡土文化资源的主要形式是发展乡村旅游。榆林以乡土文化资源为主要吸引物的乡村旅游发展相对滞后,但正面临难得的发展机遇。只有在保护乡土文化资源及其生态环境的基础上,做好规划和设计工作,拓宽融资渠道,改善发展环境,提高营销成效,培育客源市场,才能更好地发挥榆林乡土文化资源的经济和社会功能。

The types of local cultural resources in Yulin are manifold, and their style is unique. The main form of exploiting local cultural resources in Yulin is to develop rural tourism. The development of rural tourism based on local cultural resources in Yulin is lagging behind, but it is facing a rare development opportunity. On the basis of the protection of local cultural resources and ecological environment, it is necessary planning and designing scientif- ically , broadening the financing channels, improving the environment for the development, increasing marketing effectiveness, nurturing the markets of tourists , in order that the local cultural resources of Yulin play a more im- portant role in the course of its economic and social development.