计划行为理论相关变量测量研究

Study on the Method of Variables Measurement in the Theory of Planned Behavior

基于文献综述法,对计划行为理论相关变量测量的视角、维度构成及测量量表进行深入分析,研究发现:情感与认知信念是行为态度测量的重要维度;选择参考群体及细化规范变量是主观规范进行测量的主要方法;行为控制认知测量可划分为自我效能与便利条件两个测量维度。

Based on the methods of literature review,this paper makes a deep analysis on the perspective of measuring correlated variables in the Theory of Planned Behavior,structure of the dimensions and measurement scale.It can be concluded that emotion and cognitive beliefs are important dimensions of measuring attitude to behavior and also choosing reference groups and detailing regulatory variables are the main methods of measuring subjective norms.Finally,Perceived Behavioral Control can be divided into two dimensions： self-efficacy and facilitating conditions.