网络经济发展与企业管理模式转型探讨

Study on the Development of Network Economy and Transformation of Enterprise Management Mode

网络经济改变了企业的成长方式和营销模式,促进了企业管理技术的变革。由于网络经济推进政策、管理方式和信息化水平等方面存在的问题和障碍,阻碍了企业参与网络经济、创新管理方式的进程,应采取相应对策,助推企业管理模式转型。

The network economy has changed the enterprise growth mode and marketing mode,promoting the change of business management.Existing problems and obstacles of network economy in management mode and informatization level prevent the process for enterprises to participate in network economy and management mode,therefore appropriate measures should be taken to promote transformation of enterprise management mode