拥有国际奢侈品牌之后的思考

引进国际奢侈品牌只是商业街发展的第一步，其最终目的是弘扬民族品牌，使之走向国际。建立国际化的营运管理模式，建立统一的街区文化识别，建立统一的市场营销，是改善商业街经营环境，促使国际奢侈品牌和民族创新品牌生存和发展的关键所在。

Introducing the international luxury brands is just the first step for shopping street development. The ultimate object is to promote the national brands and introduce them to the world. It is the key to improve the shopping street business environment and facilitate the suvival and development of the international luxury brands and the national innovative brands by means of establishing internationalized operation and management mode, unified identity of the streets and marketing strategy.