安全猪肉的价格影响因素分析

Analysis on Influencing Factors for Safe Pork Price

近年来,安全猪肉产品可谓快速发展,其价格更是高于普通的猪肉产品。在介绍了安全猪肉价格现状的基础上,研究并分析了影响安全猪肉产品价格的因素主要有:生产成本、市场需求、品牌效应等。并针对安全猪肉价格影响因素提出了相关的3点建议:运用多种方式,降低生产成本;采取有效措施,扩大市场需求;应用合理手段,提升品牌效应。最后,对安全猪肉的市场前景进行了展望。

In recent years, safe pork products have developed quickly, and its price has been much higher than the ordinary pork products. Therefore, on the basis of the current price situation research of safe pork, this paper mainly analyzed 3 influencing factors for safe pork price including production cost market demand and brand effect. This paper also put forward 3 relevant suggestions such as to reduce production cost by means of various measures such as enlarging production scale, adopting new technology or new process in production, to expand the market demand by means of various effective methods such as improving the quality of safe pork, increasing the public awareness for safe pork, etc, and enhancing the brand effect by means of various reasonable approaches such as brand registration, distinctive brand packing, etc. Finally, this paper discussed the prospect of safe pork as well.