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如何在网上立足──传统企业进军电子商务的战略 被引量:1

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摘要 现在有很多传统行业中的企业开始进军电子商务,在网上经营自己的事业。那么,这些企业该如何在网上开创自己的事业呢?这里提供的文章是根据温克特拉曼教授的研究成果写成。N.温克特拉曼是伦敦商学院战略与国际管理学访问学者,波士顿大学管理学院信息系统工程系教授。温克特拉曼教授研究的是美国企业的网上战略,而这对于作为后来者的我国企业势必会有很多启示。
作者 季哲
出处 《政策与管理》 2000年第5期47-49,共3页 Policy & Management
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