旅游体验实证研究——以南京雨花台烈士陵园为例

Empirical Research on Tourist Experience:A case study of Yuhuatai Cemetery of Martyrs

以南京雨花台烈士陵园为例进行实证研究,目的是了解在具体的旅游情境中旅游者的出游动机、旅游体验的生成过程及结果(包括内容和质量)。采用旅游符号学的方法,通过现场观察和问卷调查获取数据,用SPSS17.0软件进行数据分析。结果表明旅游体验状况与旅游动机、旅游者行为之间具有密切联系。符号解读是旅游者与旅游场互动的重要方式和途径。旅游体验质量与旅游者对旅游元素的关注程度、对旅游元素符号意义的解读之间存在显著相关性,且为正相关。雨花台烈士陵园旅游者体验存在多样性和层次性,其中,崇高是旅游体验的核心。

In order to investigate tourist motive, the formation process and results of tourist experience, field observation and questionnaire investigation were carried out. The data was analyzed by SPSS 17.0. The result shows that the quality of tourist experience has a close connection with tourist motive and tourist behavior. By the analysis of tourism semiology, it reveals that unscrambling the symbol meaning of tourism elements is an important way of interaction between tourists and tourism field. What＇s more, a significant positive correlation was observed among the quality of tourist experience, the attention tourists paid to tourism elements and the symbol meaning tourists got from tourism elements. In addition, the tourist experience is not only various but also stratified, and sublimity is the core.