菲亚特-克莱斯勒的“开局时刻”

Fiat-Chrysler "Opening Move"

老选手，新搭档，已处市场边缘的两家国际汽车制造商在中国再度出发，他们能否逃离梦靥？

In charge of purchasing for Fiat-Chrysler's Asia-Pacific region and President of Guangzhou Automobile Fiat Zheng Xiancong is currently ushering a critical moment in his career:a moment this Taiwan native has been working towards for five years. Deciding not to be limited by Fiat and Chrysler's well known history of failure in the Chinese market,Zheng Xiancong and his colleagues are currently trying to make a comeback by overcoming what seems like a forgone conclusion for these two brands in the Chinese market.However,what are their chances of success? Regardless of what may happen now is the time for them to make their opening move.