餐饮企业团购价格的合理确定

Catering Business Determine a Reasonable Price When Team Buying

企业组织团购活动的目标主要有提升企业知名度、新产品的上市推广、薄利多销以及增加利润,实现不同的团购目标所采取的定价方法也是不一样的。对于以打开市场为组织团购目标的企业,可以采取亏损定价法;以上市推广位目的的企业采用捆绑定价法;以薄利多销为目的的企业可以采取捆绑定价法;以增加利润为目的的企业可以采取区分需求法。

The goal of organizing team buying are improving enterprise＇s popularity,opening markets for new products,small rofits but quick returns,and increasing profits.Enterprises adopt different pricing methods when they want to achieve different goals.As for these enterprises whose objectives are improving enterprise＇s popularity,they can take losing pricing strategy;and enterprises can take bundling pricing strategy in the purpose of opening markets for new products;and for enterprises whose objectives are small profits but quick returns,they can take cost-based pricing strategy,and enterprises can take the distinction between demand pricing strategy to increasing their profits.