杭州发展相亲旅游的SWOT分析及其对策

SWOT Analysis on the Development of Match-making Tour in Hangzhou and Its Countermeasures

相亲旅游这种新型的旅游方式以其特有的优点进入人们的视野,并且迅速走红,其广阔的发展前景受到业界人士的认同。杭州作为典型的旅游城市,有丰富的爱情旅游资源,爱情之都的美誉更是闻名遐迩,这些都为相亲旅游的发展奠定了基础。本文以杭州为研究对象,通过SWOT分析,明确其发展相亲旅游的优势、劣势及核心竞争力,并提供相应的对策,以期为杭州发展相亲旅游提供一定的借鉴。

A new type tour,Match-making tour,comes into people＇s perspective with its special advantages,and becomes more and more popular.The broad future of its development is the identity of the professionals.Hangzhou,as a typical tourist city has rich tourism resources of love and the reputation of the metropolis of love is famous;all of these lay the foundation for the development of match-making tour.This paper see Hangzhou as the research object,by means of SWOT analysis,to clear strengths,weaknesses and core competitiveness of the development of match-making tour,expecting to provide certain reference for Hangzhou developing in match-making tour.