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基于博弈论的网络购物市场定价分析 被引量:1

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摘要 互联网越来越发达,网络购物越来越深入人们的生活。网络购物的低价已深入人心,网络销售商是否只能一直采取低价策略来占有市场,网络购物市场商品的价格到底该如何确定是每个网络销售商必须考虑的问题。文章采用Hotelling模型和Stackelberg模型分析了网络销售商在与传统销售商竞争中如何确定自己的产品价格以获得最大利润。
作者 费小燕
出处 《电子商务》 2012年第6期63-64,68,共3页 E-Business Journal
基金 佛山职业技术学院科研课题2011KY009研究成果
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共引文献156

同被引文献3

  • 1张维迎.博弈论与信息经济学[M].上海:上海人民出版社,2002..
  • 2第32次中国互联网络发展状况统计报告[EB/OL].http://www.cnnic.net.cn/hlwfzyj/hlwxzbg/,2013-06-07.
  • 3中国互联网络信息中心.2011年中国团购用户行为调查报告[EB/OL].2011.

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