摘要
企业网站评价受网站内容、特点和固有特性等多方面因素的影响,而各影响因素不能都以定量的形式体现.文章以定性分析和定量分析相结合的思路,采用层次分析法确定了企业网站评价的指标体系及其权重,给出了以营销为导向的企业网站评价模型和评价方法,并进行了评价验证,较好地解决了企业网站的评价问题.
The evaluation of enterprise website is affected by the the content, features and inherent charac teristics of enterprise website, but not all the influence factors can be measured in quantity. Through the i dea of combining qualitative analysis with quantitative analysis, this paper adopts the method of the analytic hierarchy process to determine indicator system and weights, and then puts forward the evalution method of enterprise website,The resullt shows that the evaluation method is valid to solve this problem.
出处
《湖南工程学院学报（自然科学版）》
2012年第2期38-41,共4页
Journal of Hunan Institute of Engineering(Natural Science Edition)
基金
2010年甘肃省自然科学基金项目(1010RJZA034)
关键词
层次分析法
企业网站
评价模型
analytic hierarchy process
enterprise website
evaluation model
