摘要
村镇银行为农村金融服务注入了新鲜的血液,但在发展过程还在存在很多问题,盲目追求利润最大化,普遍呈现服务"三农"市场定位偏离,村镇银行"不村镇",贷款脱农化、大额化、短期化的倾向。本文旨在探究村镇银行市场定位偏离的根源,积极寻求矫正之策,促使其走上正轨之路。
Village banks inject fresh blood for financial services in rural areas.But there exists many problems,such as the blind pursuit of profit maximization,village banks ＂off village＂,the loan off agriculture,large,short-term tendency.This paper aims to explore the root of the deviation from the village bank market positioning,and actively seek correction strategy to make it on the right track.
出处
《吉林金融研究》
2012年第4期20-24,共5页
Journal of Jilin Financial Research
关键词
村镇银行
市场定位
市场定位偏离
矫正策略
Village Banks
Market Positioning
Market Positioning Deviation
Correction Strategy
