消费主义视域下法兰克福学派的广告文化批判初探

The Exploration for Criticism of Advertising Culture of Frankfurt School from the Perspective Of Consumerism

法兰克福学派对消费主义的批判，直接导引出对广告的控制性、欺骗性以及广告在消费异化中对消费主体的侵害的批判。消费主义视域下该学派的广告文化批判，为欧洲广告研究在20世纪60年代的兴起，成为新的世界广告研究重心奠定了基础。

Frankfurt School＇s critique of consumerism directly leading to the control and deception of advertisement as well as the critique of infringement to main consumers caused by advertisement during the consumption alienation. From the consumerism perspective, this kind of critique laid the foundation for the rise of European Advertising research being the new focus of world Advertising research in the 60s of last century.